In today’s entertainment industry, a film or drama is only successful if the audience knows about it. Digital Marketing has become the most powerful tool to promote movies, dramas, web series, and even short films. From creating engaging trailers to running targeted ads, and from building a social media buzz to connecting with fans – everything depends on a strong digital marketing strategy.

This course is specially designed for filmmakers, drama producers, actors, and marketing professionals who want to learn how to promote entertainment projects online and reach maximum audiences.

What You Will Learn

• Basics of Digital Marketing for the film industry

• Social Media strategies (Facebook, Instagram, YouTube, TikTok, X)

• Creating a strong film/drama brand identity online

• Video ads & trailer promotion techniques

• Content marketing (articles, blogs, press releases)

• Using SEO & hashtags for film visibility

• Paid Ads (Meta Ads, Google Ads, YouTube Ads) for maximum reach

• Case studies of successful film and drama promotions

• How to engage fans and build a loyal online community

Who Should Join?

• Film and drama students who want to promote their projects

• Independent filmmakers producing short films or web series

• Marketing professionals in the entertainment industry

• Actors who want to build their personal brand online

• Production houses and new media startups

Course Outcomes

By the end of this course, you will be able to:
✅ Design and execute a digital marketing campaign for any film/drama
✅ Create engaging content that attracts millions of viewers
✅ Use social media and ads to promote trailers & songs
✅ Build hype before the release and maintain audience engagement after release
✅ Understand the business side of films along with creative side